• APPRECIATION
• GOOD WILL
• RECOGNITION
• FUNDRAISING
Direct Response
A direct mail campaign that incorporates a music CD cuts through the clutter and creates a lasting impression with your prospects. With its high perceived value, people are thrilled to receive it and will keep it. A CD differentiates you from your competition and creates a lasting impression that helps when you call to follow up.
Daiichi Pharmaceutical used a CD series as an incentive to build response to their mailers. Nine different Private Label titles were used to create three distinct series, each matched to a specific target audience. With a response rate that averaged between 16% and 19% — with some lists reaching 46% — that stayed high with subsequent mailings to the same target audiences, they decided to repeat the program the next year.
"We feel very positive about the Private Label CD we chose. It made a very timely seasonal gift which was warmly received by our customers."
Tom Adikes, VP Sales & Marketing
Kellogg Supply Company
Promotional Uses
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