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Product Introductions & Branding Music makes the perfect vehicle for product introductions. With such a wide selection of great music selections, it's easy to match a specific target audience or advertising campaign theme. A wide variety of packaging options — including cover booklets or printed inserts — allow you to mirror your advertising campaign message and art, project an image, or include product information with your CD.
Hoechst Marion Roussell used a four-CD series to introduce its new allergy medication AllegraTM. Physicians were invited to visit the HMR tradeshow booth and select one of the four titles. While auditioning the CDs via interactive kiosks, the physicians learned about the new medication and also completed a brief questionnaire. The music giveaway drew remarkably large numbers of doctors to the booth and so outperformed other HMR promotional items that the company reordered the series for their representatives to leave behind when visiting doctor's offices, giving doctors another CD in the series with each subsequent visit.
"Otsuka Pharmaceuticals was founded the same year Louis Armstrong released his first record. We thought this CD was a good way to commemorate 70 years of excellence for the company."
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